The lamp was designed by Swedish designer Mattias Ståhlbom. His goal was to create a lamp that looks both romantic and modern. He achieved this by combining naked LED bulb and sleek in a playful silicone rubber material in a variety of colors.
Muuto E27 lamps perfectly represent the idea that "beauty lies in simplicity". It works equally well as an individual source of light or groups or clusters. To change things up a little, you can also play around with the cable's length.